Target Audience Research #3

Our target audience is similar because we both want to provide inspiration and the information people need to eat a healthy, yet delicious meal/snack, while also feeling good about themselves. Eating Well, markets their product on their website, grocery stores, and they are also on social media platforms like: Facebook, Pintrest, Instagram, and Twitter. As i said before, I'll use social media (Instagram).

Distribution Research- Addition #2

Eating Well Magazine:
Eating well magazine is similar to my target audience because it is "a cooking and food magazine dedicated to inspiring readers to eat healthy and its mission is to prove that good health can have good taste" and My magazine is to show that healthy things don't have to be nasty and that you can easily transform your favorite foods into a delicious healthy meal/snack. 

 

They have a website for their supporters to subscribe to so that they always get the latest updates and continue to support and read their magazines. This is also another option for me, to distribute my magazine digitally.

Distribution Research- Addition #1

WOMEN'S HEALTH MAGAZINE:

The women’s health magazine has a similar target audience to me, but on a more broad level and mine is more specific. Their digital distribution includes using amazon. Amazon is one of the largest online retailers in the world; people use amazon to shop for anything like clothing to accessories to electronics, whatever you want they’ll have it. With that being said, for the women’s health magazine to allow fans and supporters to purchase their magazine off of big online website like amazon is a huge deal because almost everyone uses amazon and if they don’t they know someone who does it has at least hear of it before. I could incorporate this method be making my magazine available on popular shopping apps.

Distribution research #1

          The traditional distribution model for magazines include displaying your magazine in waiting rooms, coffee shops, and storefronts.

          Using a waiting room for distribution is appropriate because in whether you're in a dentist waiting room, doctor waiting room, or hospital waiting room, people tend to get bored. Boredom happens because they take so long to call your name. So, in the meantime it would be convenient to grab a (my) magazine off of the table closest to you to and entertain yourself, until you're called.

          Coffee shops are ideal for self-published magazines and people that hangout or go to a coffee shop are people who tend to be artsy and may be writers, journalists, or someone who would take a genuine liking into reading the magazine. So, distributing in a coffee shop is a good idea because it could potentially bring in a few new fans.

          And lastly, the use of storefronts, can be helpful when distributing for magazines because its can be something for people to pick up on there way in or out of some of the stores they visit frequently, or you can stand outside of the store for about 2 hours and offer it the people as they arrive.

Marketing Plan

In the research I've done so far I noticed that many of the magazines marketed their product by using social media and business partnerships. On my topic (health and wellness), there weren't a lot of internet ads, billboards, print ads, or any other form of marketing done besides social media and business partnerships. With that being said, I will most likely do a social media post. I'll do a social media post because it's something that the people of my target audience and I both use on the daily basis-if not, then weekly. So it's convenient for the both of us. I think I'm going to us and Instagram post because it's one of the social medias, that I'm most familiar with and I've also seen other brands marketing their products on there.

This is the social media posts that i made on Instagram and as you can see there are a cool amount of likes and a couple of comments. The model even thought that i was going to be doing an actual exercise class and asked "how much are you charging". What i'm trying to get at, is that social media is a very effective method for marketing my magazine.

Revision #2- Picture Change

 Before

 After

Here, I tried to add more varied pictures, by including the chef on this page since it also goes with her quote that I used here. I did this because in the feedback I received, it came up several times that I needed to use have more varied pictures.

Target Audience Research #2

These are a couple of the posts that the "Office of women's health" have posted on their website to get people to go take surveys on them depending on what they want to improve about themselves, depending on their age and personal goals. They also use other federal partnerships to promote themselves (since this is a government agency). Some of the people they've partnered with in 2018 includes, but is not limited to: the CDC (center for disease control and prevention), the FDA (U.S. food and drug administration, women's health magazine and last but not least, CVS pharmacy's health.